«В Краснодаре в тренде маленькие собачки, в Москве – дорогие кошки»
Согласно социологическим опросам последних лет, владельцы питомцев (а породистые кошки или собаки живут в 20% российских семей) тратят на них порядка 4542 рублей в месяц. При этом 21% этой суммы уходит на стрижку и иные виды ухода, 18% – услуги ветеринаров, а 15% достаются владельцам передержек и гостиниц для животных. Получается, доходы груминг-салонов и зоогостиниц сопоставимы с ветеринарными клиниками, но организовать этот бизнес гораздо проще, так как он не требует лицензии.
Сегодня в Краснодаре официально действуют 20 груминг-салонов и 19 зоогостиниц, в большинстве случаев это смежные структуры. При этом номерной фонд каждой гостиницы, чаще всего, не превышает 20 мест для питомцев. Причины, по которым владельцы оставляют их, могут быть самыми разными – это не только отпуск, но и приезд в гости родственников, командировки, болезнь, банальный ремонт в квартире.
Маргарита Никитина – основатель сети отелей для животных Bookingcat, один из которых работает в Краснодаре – рассказала «Обзору» об особенностях рынка зооуслуг на Кубани и том, каких питомцев чаще выбирают краснодарцы:
Если говорить о сравнении поведенческих факторов клиентов Москвы и Краснодара на примере сети отелей Bookingcat, то оно заметно отличается.
Во-первых, близость к морю сказывается на среднем чеке в Краснодаре, здесь частота использования гостиниц для животных выше – семьи могут поехать на море и оставить питомца на два-три выходных дня. В Москве крайне редко оставляют на срок меньше недели, чаще на 10-14 дней и более, до нескольких месяцев. Сейчас есть брони длиною в год.
Цены практически не отличаются в сети в Москве и Краснодаре, за исключением верхней границы. В Краснодаре нет люксов, верхний ценовой сегмент не пользуется спросом, предложения только на номера «Стандарт» 399 рублей и «Комфорт» с видеонаблюдением 499 рублей. Средний чек в Краснодаре 4 тысячи летом и 2 тысячи в межсезонье, в столице это более 7 тысяч в курортный сезон и 5 тысяч в остальное время года.
На Кубани в тренде маленькие собачки, в Москве дорогие кошки, при том, что стоимость некоторых кошек может достигать нескольких сотен тысяч рублей. Обеспеченные краснодарцы готовы столько заплатить только за собак. В Краснодаре часто приносят и других питомцев, например грызунов, птиц и хорьков, которые в Москве реже содержатся в квартирах.
На Кубани в тренде маленькие собачки, в Москве дорогие кошки, при том, что стоимость некоторых кошек может достигать нескольких сотен тысяч рублей. Обеспеченные краснодарцы готовы столько заплатить только за собак. В Краснодаре часто приносят и других питомцев, например грызунов, птиц и хорьков, которые в Москве реже содержатся в квартирах.
Есть еще одно кардинальное отличие по использованию груминг-услуг. В Москве груминг явно выражен и сопряжен с погодой с апреля по сентябрь. В Краснодаре в связи с прекрасной теплой погодой груминг пользуется ежедневным спросом даже в ноябре и не прекращается круглогодично.
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One journey. Over at the school in the small town, the blue shirted scribe stood in the school, his figure gradually dissipating.Just do it. Chen Ping an said, It makes sense for Daquan and Northern Jin to divide a pine needle lake in half.
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Feng Wencai lied to her and didn t love her as he said.
