Усы, лапы, хвост: как построить бизнес на отелях для животных
Основатель и генеральный директор зооотелей BookingCat о запуске сети и о том, как устроена ее франшиза
Россия лидирует по числу любителей кошек: по данным аналитической компании Dalia Research, полученным в результате опроса выборки в 43 000 человек в 52 странах мира в феврале 2017 года, почти у 60% россиян есть кошка – даже в США при высоком подушевом доходе эта доля составляет 43%. При этом порядка 15% затрат на содержание животного приходится на передержку, оценивал в 2016 году аналитический центр НАФИ. С одной стороны, стоимость породистой кошки иногда доходит до нескольких тысяч долларов и такого питомца в сомнительном месте не оставишь даже на короткое время. С другой — кот как член семьи (иногда, кстати, единственный), и беспородного питомца тоже не хотят доверять кому попало.
Как ни странно, активно развивая разные бизнес-сегменты на основе высокотехнологичных трендов, некоторые ниши отечественные предприниматели обходят стороной.
Пустующая ниша
Я 10 лет работала в сфере ветеринарии и на руководящих должностях в ретейле – например, возглавляла управление качества Торговой сети «Пятерочка» X5 Retail Group.
Идея открыть зооотель у меня появилась очень давно, еще во время учебы на ветеринарном факультете в начале 2000-х: качественного сервиса по передержке тогда в России не было. Впрочем, и сейчас спрос значительно превышает предложение, особенно в высокий сезон: во время новогодних и майских праздников, в августе и сентябре мы получаем в 5 – 6 раз больше заявок, чем мест в двух наших отелях (в каждом из них более 30 номеров).
Мы проанализировали существующий рынок зооуслуг и увидели, что у нас эта ниша находится в зачаточном состоянии в сравнении, например, с США, где зоогостиницы развиты с 20-х гг прошлого века и являются стандартной повседневной услугой, при необходимости включающей ветеринарную помощь. Около года назад мы смотрели статистику по Москве и Московской области: на тот момент тут было официально зарегистрировано порядка 300 гостиниц для всех видов животных — при этом общее количество домашних питомцев в регионе, по данным из разных источников, составляет более 4 млн.
Чаще всего устроено все по «старинке»: нет форм онлайн-бронирования, а то и терминалов для безналичной оплаты в самих гостиницах — нужно звонить и узнавать, есть ли места, и если в сезон вы хотите оставить питомца на короткий срок, то вам по телефону могут оказать или назвать цену в несколько раз выше. Персонал, как правило, не имеет отношения к ветеринарии – обычно это люди, которые любят животных, но не всегда располагают достаточными знаниями. То же часто касается организации пространства – систем очистки воздуха, воды, поверхностей. Про видеонаблюдение 24/7 «слышали» лишь несколько отелей для питомцев.
Мы изначально автоматизировали бизнес-процессы: нам не нужен администратор или оператор, который бронирует по телефону номера (хотя если клиент захотел зарезервировать место по телефону или написать нам в социальных сетях, по почте, безусловно, мы не отказываем). За питомцем выезжает ветеринарный специалист, проводит клинический осмотр у владельца дома, составляет договор и сразу принимает оплату удобным клиенту способом. Помимо возможности выбрать способ оплаты и время заселения, мы учитываем особые запросы – диету, например – и клиенты могут следить за соблюдением этих пожеланий с помощью видеонаблюдения.
Онлайн бронирование на сайте занимает меньше минуты. Мы стараемся устранять лишние условия: они сужают целевую аудиторию и создают препятствия для клиентов. Но одно базовое все же есть: кот должен быть здоров, поэтому каждый питомец проходит клинический осмотр ветеринарным специалистом при поступлении – мы не можем рисковать здоровьем остальных животных.
IT-инструменты
У нас интегрированы между собой 7 различных систем — модуль бронирования номеров с обратной связью, сайт, система онлайн-оплаты, телефония, CRM, аналитика по всем каналам, соцсети. Управление фирмой происходит в одной программе, включая общение с контрагентами и внутренние коммуникации, с ней «взаимодействуют» все остальные системы. Я не верю в управление сетью в формате Excel или на бумажке. Вложения в IT-инфраструктуру составляют порядка 3 млн рублей, но это позволяет сократить ФОТ на обработке всех операций, а также снизить влияние человеческого фактора на всех этапах и сделать систему прозрачной. Наши франчайзи-партнеры тоже будут работать на этом ПО.
В результате в штате одного отеля три-четыре сотрудника — в зависимости от количества номеров. Каждый из них имеет среднее или высшее ветеринарное образование. Практически каждый сотрудник является действующим ветеринарным врачом или ассистентом и работает еще в ветеринарной клинике: и здесь, и там работа посменная, и их при желании легко совмещать. Заработная плата зависит от количества выработанных смен, как и в ветеринарной клинике, а также от квалификации сотрудника (врач или ассистент) – ее уровень соизмерим с ветклиниками.
Высокие вложения в IT целесообразны, если есть стратегия развития сети, и, на мой взгляд, бессмысленны с точки зрения окупаемости одного объекта без планов открытия дополнительных филиалов. Сейчас у нас два собственных отеля в Москве, еще одна точка в столице будет открыта в ближайшее время по франшизе. Маржинальность одного отеля составляет 32%. Нам также поступают обращения из разных городов и ближнего зарубежья, например, недавно прилетали гости из Казахстана, и мы ведем с ними переговоры.
Первая заявка на франшизу поступила к нам уже через неделю после ее размещения на сайте партнеров. С начала августа 2017 года мы размещены на нескольких франчайзинговых площадках, таких как ТопФраншиза, ФранчВумен, ФранчСтор. Всего в первый месяц после размещения поступило три заявки из Москвы. Сейчас в неделю приходит 7-10 заявок — в основном из городов-миллионников: Санкт-Петербурга, Екатеринбурга, Челябинска, Ростова, Волгограда, Казани. Мы поняли, что услуга востребована не только в столице, скорректировали планы сети по открытиям и запланировали открытия в городах с населением свыше 900 тыс человек: Петербурге, Нижнем Новгороде, Казани и Ростове.
Развивать бренд
Сколько стоит открыть зооотель на 25 номеров? Стартовые инвестиции для франчайзи-партнера составляют от 1,3 млн руб, включая паушальный взнос в размере 390 000 руб. Согласно бизнес-плану, стоимость номера составляет от 495 до 995 руб в день, плюс возможно предоставление услуг груминга по цене от 1500 руб. Оборот в месяц, по нашей оценке, — 390 000 руб, в год — от 4,68 млн руб. Ежемесячные затраты (ОРЕХ) — от 150 000 руб . Основные статьи: ФОТ, арендная плата, расходные материалы, связь, реклама, услуги бухгалтера и банка. Роялти — 7%. По нашим расчетам, срок окупаемости — от 11 месяцев, рентабельность впоследствии составляет 32%.
На сегодняшний день подписана и продана одна франшиза, в стадии завершения переговоры еще в одном из городов России. Несмотря на большое количество обращений мы тщательно подходим к выбору франчайзи: все-таки мы несем ответственность за жизнь и здоровье чужих питомцев.
Ah There is good news and bad news I want to hear the good news.Fortunately, Shao Nan had prepared several plans, otherwise he would have been caught off guard.
I have wanted to let those pretentious fools experience our fire control skills in Chiyang Prefecture, and finally the opportunity has come.In this way, the higher the strength, the closer to the ceremony area, and the lower the strength, the farther away from the ceremony area.
The busiest place in the Sacred Fire Glazed Sect is Fangshi.This is Alan s way of doing things, especially after not being valued by the elders, his temper is getting tougher, so Alan has never had friends.
When the magma came out, people began to panic.That terrifying magma, not to mention the Foundation Establishment Boosting Stamina: The Definitive Guide to Supplements for Hard Erections True Cultivator, even the Nascent Soul True Monarch, needs to resist it with all his strength.This is definitely not a good time to continue thinking.
Each of these geniuses was beyond touched.But that s okay, the higher the success rate of the formation, the better it is for Shao Nan.Shao Nan didn t expect that the first time Sword Master Jiuli saw him, the first sentence would be so direct, so straight to the point, he couldn t help being stunned for a moment.
You can stay here as you like.In the past, you couldn t come in with the whole person, and you absorbed it in the Immortal Cave.Hastily stated the task of coming this time.Dream It s still the same sentence, please return, don t send it away Fu Jinguang was uncompromising, and the old man s beard blew up in anger.
It seems that this Yan Jianbai is really a powerful person.True Master Qingyan walked very gracefully, leaving a group of spectators looking at each other in blank dismay.
If Shao Nan saw the fire dragon under the lava, he probably wouldn t want to stay in the Sacred Fire Glazed Sect for a moment.And based on Shao Nan s understanding of Is Alpha Rise Really the Best Way to Boost Male Sexual Health? Wushuang Shinichi.
Especially in close combat, it is even weaker.Allen didn t know that he was being watched, and he was still complaining, not paying attention to the surrounding situation at all.Dao Natural Sect has Zhenjun Ganyan, the only Zhenjun Yuanying of the three sects, and has always been the boss of the Decoding the Link Between Medications and Sexual Health three sects.
Each one can be advanced to a ninth level flying sword.Shao Nan couldn t help feeling emotional when he heard Xinghuo s words.
Lin Zhilan replied.The queen asked This is the first time I have seen someone embroider double sided embroidery.Although Feng is anxious to have a grandson, her daughter in law is now highly valued by the Empress Dowager, and she has made an exception to be a female official.
Mrs.Kang nodded again and again, Sister Yu s words are true.Zhao Xueer, remember this lesson, don t do this kind of swollen face in the future, it s embarrassing.
The prince is so benevolent, he must be a good emperor who will benefit all people in the future.While teaching to earn money, he studied hard at the same time.
Later, when something happened to Chu Han, Yan Qinghuan pretended to be her and left the capital.Lu Jin wanted to kill Lin Yiyi and commit suicide to Hu Peng, but he suffered the consequences and lost his innocence.
Since it is useless to object, she will not do unnecessary things.When Are Penis Pumps the Missing Link in Sexual Performance? Xinke Jinshi parades through the streets, almost all the girls homes in Kyoto will come to see them.
She can t rely on anyone and can only rely on herself.He cut down on them with a knife.Ah Lin Zhilan screamed in fright.
Do you want me to take this sachet to find Steward Wang Zhao Ruyue asked.How to resist foreign enemies Seeing his anger, the forging craftsmen were so frightened that they plopped down on the ground like dumplings.
He could only be a businessman with the lowest status.I finally found you.Just say something, she thought of something, and said Mr.
Su Yurou crawled on the ground, vomited blood, her eyes were as wide as silver Why High School Boners Are the Ultimate Sign of Growing Up bells, she stared at Chu Kuan intently, this man, for his benefit, did not hesitate to poison his benefactor and children, he was no better than a beast, she was blind , how could you fall in love with him She was wrong, she had paid the wrong amount of affection in the past few years, poor her child, who died at the hands of his father before he was born, how innocent.
Chu Kuan hurriedly came to Queen Li s bedroom and said.yes.The next day, Chu Han received letters from Yan, Zhao, and Wei, all of whom wanted to invite him to be the military adviser of the state division, but Chu Han refused.
Chu Han glanced at her, she was wearing a man s mask, dressed like a man, she couldn t tell she was a woman at all, he couldn t The Funky Flavor of Fun: Everything You Need to Know About Gummy Penis Candy help but smiled, took the mask and put it on, Change it lightly, don t worry, you and I won t have to do it for a long time.Chu Han laughed.Zhuang Xiuniang s feet were fluttering, but she still felt unreal, I never thought that I Ereforce: Is This the Breakthrough Supplement for Male Performance? would not only be able to reunite with your family, but also receive a royal order.
Weiyi, besides, Heng County is my hometown, and Boosting Intimacy: A Comprehensive Guide to Sexual Wellness Products now that I have become famous, I also want to go back to my hometown to benefit the villagers.Okay, grandma will make it for you, good boy, play in the yard for a while, don t go far, grandma will give you eggs to eat.
Since then, he started a company, bought a big house and a luxury car He even quickly remarried with his ex wife.Over the years, there have been one billion yuan.This money is life saving money.
Let s go to the Galaxy Hotel.I m a senior VIP there.Her husband cared so much about her, she My heart is full of joy and sweetness.
We have already troubled my virtuous brother a lot, how can we trouble him again Lan er, don t worry, brother will find a way to help you find him, and will definitely help you find him.Ge Weimin also felt that he had become a hero, Understanding the Big Head Penis: Anatomy, Perception, and Sexual Impact and his back was straightened because he was a little tired.
At this moment, Jiang Cheng, who was Why Talking Is the Secret Ingredient to Better Sex also very good in Lan Xin s heart, came, Mr.After walking a few steps, Feng Wencai turned his head to look at Chu Han s back, and the jealousy and hatred in his eyes overflowed undisguisedly.
Zhao Xueer s accusation of Yunshu this time has added a lot of exposure to the show, and Chu Han Does Testosterone Really Make Your Penis Bigger, or Is It Something Else? and Yunshu have also increased their popularity.Liu Xiangguo intervened, My Liu family s daughter, she will go home with us as her father and mother Yes Wu Cuihua agreed.
Yes, we all know Feng Wencai s thoughts.He just wanted to tease Miss Lin when he saw that Miss Lin was well.Leng Yan responded with a smile.Chu Kuan married Wen Xin, the daughter of Duke Rong, as the crown prince.
Lu Xiaoli was very happy, Thank you, Xiaoxin.Thank you We are good friends.This life is different from Mastering Semen Volume: Practical Strategies for Larger Loads the previous life.Xiao Xin s brother is not dead, and he has changed the course of his fate.
Your Majesty, I have the courage to ask your Majesty to spare Zhao from the death penalty.I actually love you for your own good.When Zhao Ruyue said this, her eyes were flushed, and her voice was a little crying.
Cui Dongshan nodded and said in his heart Jiang Shangzhen must be on his way here. As long as the three of them join forces, we can try Let s give it a try.Now the monks from the two continents are going south to infiltrate Tongye Continent, and they Quick Guide: How to Get Rid of an Unwanted Erection are very powerful.
Yufeng came to the top of Yunji Peak, asked a few questions to a Jiang family monk, and then slowly went down the mountain, preparing to go to Huanghe Iso.He snapped his fingers, and a natal flying sword caused some ripples and returned to his natal acupoint.
As for the woman in green who had become very strange, after ascending to heaven, she put her Mastering Viagra: The Definitive Guide to Timing, Diet, and Optimal Performance hands behind her back, slowly untied her ponytail, took one last look at the human world, and then left.Cui Chan, the master of Haoran Jinxiu Sanshi, practiced sword very late but has the best swordsmanship in the world.
He changed the wording and Understanding Erectile Dysfunction: Your Comprehensive Guide to Modern Treatment Options sent a second letter to talk to those two sad people. Han Chengjiang planned to break the skylight and tell you.Therefore, when Liu Jinglong came to visit as a guest this time, he not only congratulated Luo Luo Shan, but also wanted to express his gratitude to Chen Pingan.
After all, he grew up watching him. When Chen Ping an was a child, he had a lot of dealings with Yang s Pharmacy.If he hadn t been fed too many punches by the grandmaster, he would have met many more sword fairies on the Great Wall of Sword Qi.
Pei Qian was relieved, I believe in Why Are You Tired? A Comprehensive Guide to Boosting Your Stamina and Endurance the master. Chen Pingan nodded. Ready to go home. Before leaving Yunku Blessed Land, Chen Pingan took Pei Qian to Huangheji and took the initiative to visit Ye Yunyun.In an instant, Han Jiangshu was about to activate a natal object. The land of the Five Elements was the old mountain where his father moved from Tongyezhou to Sanshan Blessed Land in his early years.
what is the identity. Of course, Chen Ping an was so insane that he had three chances to fight Is Titan Max the Answer to Modern Male Vitality? his inner Are Penis Pumps the Best Solution for Erectile Dysfunction? demons through the ups and downs in the Jade Pu Realm and Nascent Soul Realm.Mansion. Liu Mao was already relieved, but for some reason, after seeing this godly young man in white, his heartstrings tightened again, just like Chen Ping an who had just visited Huanghua Temple.
He must be a heretic with Decoding Sexual Performance: Which Pills Actually Work for Men? evil views. Should we put him there Are you going to leave the nerd aside and kill the demons The young monk remained silent.In the past, Jia Sheng was now careful, combined And as one. Qi Jingchun didn t even need to raise his eyes to look far away.
As for that little guy named Linzi Collar, he was boring to fight and easy to be irrational. Master Cao once said that when you learn boxing, you must know how light your punches are and how heavy your punches are.There were two ferries, big and small, more than a hundred feet apart. Chen Ping an said loudly in the elegant language of the Boosting Male Stamina: The Best Herbs and Supplements for Performance Middle earth Divine Continent Can you let us board the ship The trainers on Jing Understanding Penis Enlargement Surgery: What to Expect and Why It Matters s mountain quickly returned to their residences without any need for a sound from the ferry side.
Chen Ping an asked, So anxious Why don t we go back to Luopo Mountain together first Cui Dongshan nodded and said It s very urgent.The child was bored and gently bumped his forehead against the railing. Chen Pingan Beyond the Inches: A Comprehensive Guide to Maximizing Penile Health and Sexual Satisfaction folded his hands, leaned on the railing, and said casually Practice is something you do every day, and where you stand after many years is a matter of the future.
