Сеть отелей для животных BookingCat состоит из 18 объектов, расположившихся от Южно-Сахалинска до Хельсинки. Об особенностях бизнеса рассказала основатель сети Маргарита Никитина.
История создания
Маргарита Никитина имеет два высших образования по основной специальности «Ветеринарный врач», второй факультет – «Экономика и управление предприятием». В 2015 году защитила кандидатскую диссертацию на соискание ученой степени кандидата ветеринарных наук. Начинала карьеру врачом в Управлении ветеринарии, работала как в сфере ветеринарии, так и ветеринарно-санитарной экспертизы и качества. Работала в Департаменте качества ГК «Окей», руководителем управления качества X5 Retail Group торговой сети «Пятерочка». Со слов Маргариты, идея для бизнеса возникла еще в 2007 во время учебы в ветеринарном институте, но тогда не нашлось средств. Они появились лишь спустя 10 лет. На открытие дела в 2017 году было потрачено около 3,5 млн рублей, из них 2,5 млн – строительство отеля, 1 млн – продвижение бренда, IT-сфера и франчайзинг. С самого начала бизнес готовился к дальнейшему масштабированию. Часть вложений в рекламу не оправдала себя. На практике пользоваться услугами BookingCat клиенты начали благодаря сарафанному радио, которое быстро разнесло весть о новом сервисе.
Также можно было уменьшить расходы на строительство отеля: первый опыт с контрагентом оказался неудачным. BookingCat сотрудничает с постоянным подрядчиком, вместе с которым в Москве и Подмосковье было построено 7 объектов. Спустя 9 месяцев после открытия первого отеля BookingCat расширился до 3 зооотелей: два из них принадлежали Маргарите Никитиной, третий открыт по франшизе.
Услуги
Деятельность BookingCat заключается в передержке котов, птиц, грызунов и небольших собак на время, пока их хозяева уезжают из дому (командировка, отпуск и т.д.). Животных помещают в просторные номера (до 4 м2) из закаленного стекла. Кошки чувствуют себя здесь достаточно комфортно. Для снижения стресса им включают классическую музыку. Стекло не впитывает запахов и не оставляет следов от предыдущих постояльцев. Стоимость одного номера – от 250 до 649 р./сутки. Можно заказать дополнительные платные услуги. Например, предоставление лежака – 400 р., наполнитель для лотка – 100 р./сутки, свежая трава – 100 р./сутки.
Для клиентов организовано регулярное видеонаблюдение. На смартфон хозяина устанавливается приложение с доступом к интернет-каналу, где круглосуточно транслируется видео с номера, в котором размещен питомец. Благодаря услуге есть возможность контроля над содержанием животного. Можно наблюдать за ним, давать рекомендации по расположению вещей в номере, смотреть, чем его кормят, и прочее.
За каждым питомцем ухаживает профессиональный ветеринарный врач. А для желающих за дополнительную плату предоставляются услуги груминга (стоимость – 1500 р.). Если у клиента не хватает времени, он может воспользоваться услугой трансфера. Сотрудники приезжают по указанному адресу и доставляют питомца в отель.
Через сайт можно заказать бронь на определенное время и оплатить услуги. Клиентам приходят SMS и e-mail-рассылки с важной информацией: напоминание о забронированном номере, уведомления об акциях, скидках и т.д.
Маргарита Никитина за год вернула деньги, вложенные в отель. В базе CRM 3000 телефонных номеров только в Москве. Сеть обслужила 4000 клиентов, 86% из которых воспользовались предложением повторно. Во всей сети трудится более 50 человек. В каждом отеле минимум 2 человека: ассистент ветврача и ветврач, также может быть грумер.
Продажи и маркетинг
Для привлечения клиентов была разработана целая система продвижения бренда. BookingCat взаимодействует с партнерами и размещает у них свою рекламу. Это может быть служба доставки кошачьего корма, заведения для животных (типа кафе и груминг-салонов), блогеры и т.д. Также большое внимание уделяется SEO-оптимизации. Специалисты всегда держат сайт компании в топе поисковых систем по тематическим запросам. Еще одно направление – SMM-маркетинг: продвижение групп в социальных сетях, регулярная прибавка подписчиков, опубликование актуальной информации, реклама.
Затраты на такой комплексный подход составляют от 300 до 500 тысяч рублей в месяц в зависимости от месяца/сезона и ряда других факторов. Репутация BookingCat уже сейчас начинает давать плоды. Например, в отеле отдыхал необычный сфинкс актрисы Юлии Маргулис. Довольные клиенты оставляют положительные отзывы и рекомендуют зооотель своим друзьям и знакомым, что рождает еще больший спрос на услугу: номера на праздники бронируются за несколько месяцев.
Франчайзинг
Благодаря франчайзингу сеть развивается достаточно быстро, первый флагманский отель был открыт только в 2017. Первый отель по франшизе – спустя 9 месяцев. Сейчас сеть вышла за пределы Российской Федерации, в сентябре 2018 года был открыт зооотель в финском Хельсинки. При подписании договора новый партнер, помимо прочего, оплачивает роялти и паушальный взнос, включающий в себя помощь в выборе подходящего помещения (если нет своего), составление проекта интерьера, информационную базу, определение стратегии развития и маркетинга. Новый отель будет добавлен на сайт с возможностью предварительного бронирования и оплаты услуг, а также будет подключен к единому колл-центру (при условии открытия в России). При открытии зооотеля по франшизе партнеру будет оказана помощь в продвижении бренда в регионе: размещение контекстной рекламы, SMM-маркетинг, реклама в печатных СМИ. С помощью СЕО-оптимизации сайт отеля будет выведен в топ по соответствующим запросам в городе. Будут составлены шаблонные SMS-рассылки, а также организованы партнерские программы с груминг-салонами, магазинами кормов для домашних животных и т.д.
Общие финансовые вложения при открытии зооотеля по франшизе – от 500 000 российских рублей. Сюда входит: роялти (плата за использование марки), для Москвы – 25 000 р., для прочих городов – 12 000 р., паушальный взнос, аренда помещения, ФОТ (заработная плата персонала) и прочие расходы. Ежемесячные операционные расходы (OPEX) зависят от города и масштабности отеля. Например, OPEX московского зооотеля на 30 номеров, расположенного на Третьем транспортном кольце, составляет 110 000 рублей в месяц. Сюда входит ФОТ, аренда помещения, коммунальные платежи, видеонаблюдение, связь, интернет, расходные материалы. С учетом стартовых финансовых вложений и ежемесячных операционных расходов зооотель по франшизе выходит на самоокупаемость через 6-7 месяцев. Средний заработок в месяц составляет 200 000 рублей. Получить франшизу может любой желающий предприниматель, для этого не обязательно иметь ветеринарное образование.
Перспективы развития
За один год сеть BookingCat увеличилась до 18 объектов. Отели открыты в Москве, Санкт-Петербурге, Краснодаре, Димитрове, Оренбурге, Южно-Сахалинске, Хельсинки.
В планах компании – расширить сеть до 95 зооотелей на территории Российской Федерации к 2019 году. Также Маргарита Никитина рассчитывает выйти на зарубежный рынок.
Jianzheng said that he has half of Dafeng s national destiny in his body, and his destiny has long been integrated with Dafeng.His eyes were fierce and fierce, showing the chill of a soldier, and he had a straw in his mouth.
Dafeng s territory.The little monk raised the broom in his hand and cursed Buddha If you say yes, you are not convinced, come up and make gestures again, this time you will be hit on your knees and calling daddy.Xu Yuanshuang turned the mirror over, aimed at the shadow under his feet, and scolded, Reveal The bronze mirror trembled, shooting out a yellow beam of light, which shone into the shadow, and the darkness dissipated little by little, Critical Analysis of Stimuli RX Hemp Gummies for ED Based on User Reviews and the outline of a man was outlined.
The floating lotus platform was as big as a hill, and the white browed arhat sitting cross legged on the lotus platform was like a giant holding up to the sky.On the right side of this Dharma Guardian King Kong Standing on the right side is a monk, a young man with muscles holding up his robe, thick eyebrows, eyes like copper bells, piercing, and when looking at people, it seems to be staring at people.
In the inn, Xu Qi an took a sip of tea with satisfaction That bird has to stay at Gongsun s house as an eyeliner to prevent people from Buddhism and Xu Pingfeng from finding it.At that time, he should feel that the love gu is about to mature, and he got the strange poisonous insect summoned by Qi Vibez Keto Gummies: The Ultimate Guide to Apple Cider Vinegar Gummies and Weight Loss in 2025 Huan Danxiang in the battle just now.
Xu Qi an somewhat understood that she usually relied on a certain pool to dissolve the karmic fire.About half an hour later, a middle aged man dressed as a rich man rushed out, looked at the gate, locked Li Lingsu.
The seal of the dantian is released, and the qi can be mobilized.If you can use the great wisdom to enlighten Lingyin, the stupid child will learn from the principle Best Over the Counter ED Pills at CVS: Our Favorites of what is good at the beginning of human beings Scum, evolved into a schoolmaster who can memorize the three character scriptures backwards.
Prepared for a protracted battle, but he was listless.Understand the double cultivation between him and Luo Yuheng.
They are the glass bodhisattva of Buddhism, 10 Evidence-Based Strategies to Shed Belly Fat for Good the nine tailed celestial fox, the subjugated princess of the Wanyao Kingdom, and Luo Yuheng, the head of the human sect.Who The little white fox asked.The number one beauty in Dafeng, Princess Zhenbei.
But it doesn t matter, Liu Hongmian s full strength bursts out to connect.Once in a pair, the meaning is different.Xu Qi an calmly withdrew his gaze, he was keenly aware of the envy and hatred of the passers by around him, of course, he could sense this emotion, and had nothing to do with The Ultimate Guide to Exercises for Losing Belly Fat: 10 Moves That Work his own envy, jealousy and hatred.
Except for the operation of threatening the monk with artillery, the previous operation is completely foggy.She staggered back and looked at her arm in disbelief.
I am afraid that only the fourth grade of Confucianism can counter the Buddhist precepts by lip service.It was he who was killing people everywhere.Once the identity of this person is locked, the truth is basically revealed.
He is also considered a frequent visitor of Si Tianjian, and he has been on Science CBD Gummies for ED Reviews: User Feedback the gossip stage quite a few times.Information said that the Dafeng dragon s veins were broken, and the dragon s energy was scattered in the states of the Central Plains, and the host was chosen to live in.
Soon, he saw rows of corpses, like motionless sculptures.Li Lingsu said loudly.Although I am infatuated with Xing er, how do you know that I am telling the truth Li Lingsu smiled bitterly.
In the cellar on the other side, Xu Qi an received a feedback from a mouse.Emperor Yongxing asked other ministers again, and encountered different soft nails.
Canglong let out a heh and laughed hoarsely His life is very precious.Most of the masters of other systems will also have their Penguin CBD Gummies for ED: Benefits and Uses vitality severely injured, and they will need to cultivate for many days to recover.
The other man had a long knife in his waist and hips, and was wearing a black suit.Forbidden place He said, showing a sudden look The craft is kept secret No Chu Yuanzhen said lightly It s because the alchemists on this level are all bewildered people.
Li Lingsu said Before the two mansions, I traveled down the mountain with my junior sister and asked about the world of mortals.The sister in law opened her eyes wide, opened her mouth slightly, and Stimuli RX Hemp Gummies for ED: Their Impact on Sexual Health Explored her whole body was stiff, as if she had suffered an unbearable shock.
One bite will make people feel that the world is wonderful.Oh, could it be that Chai Xian did it , it must be him, I heard that this is a lunatic who even killed his adoptive father.
As the boy walked, he untied the spear on his back and threw it violently.But Chai Xing er is by no means a morally bankrupt person.
If she dies inside, it s her fate.Imprisonment.Li Lingsu exhaled with a complicated expression, and changed the subject Although Buddhism is annoying, there is still a bottom line, and the Chai family should be fine.The beautiful eyebrows raised People from the Gu tribe in southern Xinjiang The Buddha nail at Baihui Point sealed his primordial spirit and made him lose the warrior s intuition for crisis, but this did not affect his prediction.
Chai Xing er sighed, and said It was I who concealed something.In the case of a single treasure, it is indeed the safest and most convincing way for the strongest person to get it alone, and the Abnehmen ohne Diät: Wie Sie Gewicht verlieren, ohne sich zu beschränken rest get compensation.
Li Miaozhen refuses to accept Disciple, disciple, this is a mortal mind training.Xu Qi an sneered and stabbed her deliberately The national teacher doesn t care whether I go to the brothel or not, we have nothing to do, it s just a transaction.
At least Miao Youfang in the distance saw it, and there was an inexplicable, coordinated resistance empathy.Mu Nanzhi was timid, and immediately became terrified.
Fangzhou town caress Li Shaoyun He Where to Buy Let’s Keto: A Complete Purchasing Guide leaned on a gun, squinted at the crowd, and announced his name.Ji Xuan no longer holds the Jade Talisman tightly.Duan King Kong walked towards Xu Qi an slowly, and with every step, a powerful momentum formed, like a cage, trapping Xu Qi an in it.
This Buddha has benevolent eyebrows and majestic eyes, thick earlobes, and a crown on the Little Blue Gummies for ED Reviews: Consumer Feedback head.Hearing this, the little white fox shrank its head in fear, and stammered like Mu Nanzhi, What, what There are a lot of water ghosts.
At this time, the door of the inner hall was pushed open, and Li Lingsu, who was wearing a black robe, stepped across the threshold.His face was stiff, and he almost made a meow , and the cuteness passed the test.
No.7 and Li Lingsu are a perfect match.He also said that his savings are all on his younger sister Li Miaozhen.Buddhist King Kong doesn t shy away from killing, but only kills those who should be killed, enemies, wicked people, people who hate people, etc.
After several fights, she became a caught fish.How can you break up the primordial spirit of the third rank realm.When I arrived in the capital, I took back, um, my own things, and then paid.
The surname is Xu Mu Nanzhi gritted her teeth angrily.Brother Jing Xin, what should we do now manage A monk asked.
If a disciple of Tianzong wants to be extraordinary To step into the realm of the third rank, one must understand the supreme forgetfulness.Behind him are a girl with a cold temperament, a stern young man with a spear on his back, a charming mature woman, an old man in an old Taoist robe, a tall and burly man, and a Southern Xinjiang man wrapped in a colorful robe.
Scattered across the rivers and lakes, traveled separately, and can t return to Beijing for a long time.If you still have ambiguities with other women, I will be very distressed.
Dong dong Bingyi Yuanjun knocked on the door of a certain room with a clear purpose.He planned to encourage Chai Xian to confront Chai Xing er at the Demon Slaying Conference.
Cao s illness can also be explained by the transformation of qi.Unexpectedly, after this investigation, I suddenly discovered that the doctor who reported treating lung cancer last year and the doctor this time were actually the same person.
As soon as the clarification video was sent out, Du Heng s phone rang.Wu Shengnan happily ate the breakfast prepared by Du Heng, humming a little tune that he could not hear clearly while eating.
Say it. In order to get the 188,000 yuan, you sold all the sheep you raised.Think carefully about what happened before going to bed.
Let s discuss it together. Zhang Dewen arrived. There is nothing rude now, and Du Heng is no longer aggressive.One was the woman s husband. When he heard the Internet celebrities making noise, he had already looked over here, but because Kelly Clarkson’s Weight Loss Journey Today: 5 Revolutionary Tips That Helped 100 Fans in 2025 he was going through the formalities and the crowd was still a little far away from the woman, he didn t come over immediately.
People from other departments are also strictly prohibited from asking about the patients you sent this afternoon.Finally, he sighed softly, calmed his expression, put down the report in his hand, turned to Du Heng and said, Dean Du Heng, take a look.
And he also wanted Du Heng to help see if Cao Binghe could be cured.The first is to prepare to check the use of consumables in the hospital in the near future.
Finally, he blocked the letter and missed his sister in law in a hurry.Then why does taking liver benefiting drugs affect breathing This.
Guan Bo was stunned. He couldn t answer this question.
We are not competitive. Director Zhang blushed. In the end, he decided to tell the truth. He was now afraid that Du Heng would say KetoFitastic: The Revolutionary Ketogenic Supplement for Optimal Results that he wanted to abolish this department.He had to wait for the child s examination results, so he said casually, Digestive tract dysplasia includes many diseases, and the entire stomach and intestines are in this range.
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The eldest son went to the city to join the society when he was ten years old.However, from this day on, the world Keto Burn Reviews: 4 Pros & Cons was in chaos. This book is also known as Nine Nine Six Cultivation of Immortality , Zero Zero Seven Cultivation , Internal Scroll , Scrolled to Death , No One Can Try to Ascend , What a Trap , A Big Pit and a Deep Pit , Help Me Up and When I was thirty five, my blessing came and The Appearance of the Great Demon King , etc.
Choose a day to ascend https w w. Choose a day to ascend.And this discovery made Du Heng s heart skip a beat.
The sides of the nose were very thick and covered with red rashes.They say we have equal pay for equal work. Everyone s monthly salary is about the same, but what they get in their hands is different.
If it weren t for his age and seniority, Du Heng would definitely have the ability to be on an equal footing with him now.Du Heng pursed his lips and looked at the old man seriously.
No, I want to go to his sister s house. Xiao Fang told me that Accessing Semaglutide Weight Loss Support Online he regarded his aunt and uncle as his father and mother.Lao Du, you are here.
Du Heng threw down the suitcase in his hand and pulled Liao Quansheng over to the side.
He was completely different from yesterday. However, this child is in a critical condition and should have such a recovery.
Although he had no intention of killing him, he did face him with the Qingchen sword in the name of his Do Keto Gummies Work for Weight Loss? An In-depth Analysis master cleaning up the family, and let him die by his sword.Xue Ji s words, A lesson from heaven and earth She glanced at Yu Liao at the end of her words, and complained secretly in her heart Looking at this woman s soft and weak appearance, she never thought that she could be so powerful.
Where did Ah Su say this As she spoke, her eyebrows moved and her eyes swept over his face, seeing that he was still looking at her fixedly, she continued, Isn t it good for Master to be gentle with others After she finished speaking, he pursed his lips tightly, and looked away at the teacup in his hand.
It is fierce.When Yu Liao asked her this for the first time, she noticed the anger in the other person s eyes.Qin Su naturally believed in the master s cultivation ability, but he was still concerned when he came around the corner from the front.
He was taller than Shizun.Master s figure is very good looking, don t feel.Master, this disciple wants to become a Taoist couple with Master.
If Yu Liao hadn t brought her here, she would never have imagined that the person who caused her Apple Cider Vinegar Gummies vs Liquid: Which Is More Effective for Weight Loss in 2025? hoarseness was actually the person she admired, and the person she was going to spend the rest of her life on.As he spoke, Tan Su glanced lightly at the pair of knives in his hands.
However, he just couldn t see Master knowing that there was fake fragrance in the tea and drinking it casually for the sake of the two girls.Stimulated by the sight, the sweet and greasy breath seems to Oprah ACV Keto Gummies on Amazon: Consumer Reviews and Feedback be in everyone s eyes.
After sipping, she frowned slightly.The tea was too thick.The hair was cut off on the stage in an instant.This extremely dangerous scene caused some spectators who did not understand the rules of not killing their opponents in the competition, and some spectators on the stage who did not have much cultivation.
Tan Su was a few steps behind her, and after a while he took a few strides up, stretched out his hand to take her hand, and then suppressed his voice with a chuckle, Master did it on purpose, huh Facing him At this question, Yu Liao just smiled at him and looked away, and she shook his hand back in the next moment.
He loosened his grip, then raised his head to look at her and said, Master, I take back what I said earlier about whether you understood my mind on purpose.Chen, you have always been kind and generous.Last year s drought was due to your giving porridge to save our family.
Seeing that the medicine powder was absorbed, he couldn t stop nodding and said that the young man recovered quickly.He glanced at her staggering figure, and didn t step forward, but smiled again and said Master, let s talk about the consequences of which sword you used to get rid of the old demon, I think you know better than me, you are now in the world of cultivating immortals.
Master, Master, you are so powerful.Su Yan er was not enough to say, and clapped her hands.Hearing this, Tan Su s lips curled up slightly.This is a big white rabbit that was raised somewhere.
Qin Su blinked lightly in his heart and said in his heart Master, she has never been just a fairy like coolness.What does it mean to make a sound at this time Yu Liao had already noticed that there was someone on the wall.
I bought this plate after the waiter in the store highly praised it, but she almost vomited it out at the moment of entrance.The slightly clear boyish voice laughed in the empty sky, clear and a little more heroic, which made people feel very happy, but she was not included.
The smile is very charming.So, what did the second sister say to the master while he was away He glanced at the second sister helplessly.When he saw that there was only one candle left in the room, he withdrew and went back to the side room.
He said, and took a few steps towards her.Seeing that the distance between the two was getting closer, she got up and stood up.The highest commandment that monks don t kill ordinary people doesn t seem to exist for her.
Because you will not let me give up my life, even when the time comes, you will be with me.As for them For the share I gave, the shopkeeper will treat it as a reward for you.
The more he understands Master s intentions, the more he will have some dark thoughts in his heart, as long as he falls into a demon, Master will be able to kill him.Hearing Master s words, Su Yan er finally came to her senses, and this time she and the second senior brother had indeed been fighting with the senior senior brother.
But as long as it is confirmed that what he released was demonic flames, then he is inseparable from the demon clan and the old demon venerable.Why don t you avoid it It is very dangerous for someone whose spiritual power has not reached a high level to allow other people s spiritual power to enter the body.
There were rows and rows of slender acupuncture needles lying on the inside.All the people in the room guarded the woman on the bed, all of them looked nervous and expectant, they almost fell on the bed.
She got drunk and Chen Gui sneaked to the county government to report the case, but was tied up and sent back to the Chen Mansion.Also, Yu Liao is the group favorite of their Wugou Mountain, that s what the little junior sister wants to be spoiled The cuties who have read my last chapter may find that the first few paragraphs are repeated.
