Иногда заявок в 25 раз больше, чем мест». Как зарабатывает отель для котиков
Маргарита Никитина с детства хотела работать с животными. Выучившись на ветеринара и проработав на управляющих позициях в разных сферах, спустя много лет она осуществила мечту и открыла в Москве зоогостиницу BookingCat. Что учесть, открывая бизнес для животных, и как развивается сейчас этот рынок — Маргарита делится опытом в этой истории.
— Идея открыть зоогостиницу возникла очень давно, во время учебы на ветеринарном факультете. Я работала в разных сферах, связанных и не связанных с ветеринарией, но решила уволиться и открыть свой бизнес. Тогда я занимала должность руководителя управления качества торговой сети «Пятерочка» X5 RetailGroup.
Идея и концепция
Концепция была проста — я хотела зоогостиницу с профессиональным персоналом, автоматизацией и высоким уровнем качества. Даже не гостиницу, а сеть отелей. Мне не пришлось ничего придумывать, чтобы выделиться, так как этого на рынке просто не существовало.
Я имела представление, как все должно быть устроено: 90% бизнес-процессов было продумано до открытия.
Мой опыт в ветеринарии и степень кандидата ветеринарных наук безусловно помогли: все знания в области ветеринарии, знания СанПИн, законодательства этой сфере, а также опыт реализации крупных проектов в части автоматизации, систем менеджмента качества. Забегая вперед: 10% бизнес-процессов мы изменили под потребности клиентов. Например, добавили трансфер не только по Москве, но и по области в любое время для владельца с нашей переноской. Вроде мелочь, а трансфером (им занимаются сотрудники или аутсорс) приезжают и уезжают 40% питомцев.
Пошагово процесс открытия выглядел так:
Помещение свободного назначения в нежилом фонде вблизи жилых домов подобрать было несложно. Мы выбрали помещение в бизнес-центре.
Ремонт. Мы решили сделать остекленные многоярусные номера. Такие уже были в Европе, но в России это была новинка. В «голом» пространстве котики не находятся — каждый приезжает со своими вещами, в том числе лежанкой.
Установили видеокамеры, чтобы хозяева могли наблюдать за питомцами, системы обеззараживания, включили классическую музыку — научно доказано, что с ней животные испытывают меньший стресс.
Найти подходящих сотрудников тоже было несложно, имея профиль кандидата. Его мы составляли самостоятельно, так как опыт имеется. Основные требования — наличие ветеринарного образования и опыта работы ветврачом/ассистентом.
В отеле работает 1 человек, при полной заполняемости и в зависимости от количества мест может быть 2 в смену.
В их функционал входит поддержание всех бизнес-процессов отеля от заселения до выселения.
И с самого начала я решила — в этом бизнесе будет высокая степень автоматизации. Было важно автоматизировать управление будущей сетью, интегрировать все в единую программу: видеонаблюдение, онлайн-бронирование, запись разговоров и call-центр, CRM.
Сейчас у нас работает интеграция между несколькими системами. Это серьезные материальные затраты, которые целесообразны только на сеть, но в дальнейшем они позволяют экономить ФОТ и управлять компанией онлайн со смартфона. А основные сложности, как ни странно, были с одним из самых крупных партнеров 1С — по срокам и качеству оказания услуг.
Так за месяц мы открыли отель. Я открывала его на собственные средства, вложила более 1 млн рублей. Окупился он за год. Многие ветврачи, посетившие отель, сравнивают этот концепт с полетом в космос — такие условия содержания соблюдаются даже не во всех клиниках.
В продвижении мы используем SEO, контекстную рекламу, SMM, но лучше всего работает сарафанное радио. У нас также есть система аналитики, которая позволяет «не гадать на кофейной гуще», а иметь представление о ЦА в цифрах: это 77% женщина в возрасте 25−34, остальные — мужчины 22−45, уровень доходов средний, средний +, высокий.
Кто и как зарабатывает на передержке в России
Услуга передержки животных в отелях в России только зарождается. В Москве и Московской области порядка 200 зарегистрированных гостиниц для всех видов животных.
В каждой в среднем 30 номеров — итого всего 6000 мест. Этого недостаточно, особенно в сезон, так как в каждой 3-й квартире проживает питомец, в 60% кошка.
Передержка необходима не один раз в год, а, как правило, раз в 2−3 месяца. «Командировочные» приезжают каждый месяц на 1−2 недели, есть и те, кто часто уезжает на 5−7 дней.
Но и существующие отели порой вызывают вопросы. Недавно мне предлагали приобрести другую гостиницу для кошек. Когда я ее посмотрела, стало понятно, почему там нет ни людей, ни котиков. Деревянные клетки, впитывающие запах, номера вдвое меньше наших, нет санузла, дезинфекции, дезковриков, бахил, бактерицидной лампы… Номера сконструированы таким образом, что промыть и прокварцевать их невозможно, даже розетка не предусмотрена для этого, нет профессиональной вытяжки для удаления запаха, персонал некомпетентный…
По нашему отелю мы замечаем, что питомцы чувствуют себя уже на второй день комфортно, выходят кушать, общаются. У кого-то адаптация происходит дольше 2−3 дней (британская порода, например). И владельцы в этом случае переживают больше котика. Кому-то груминг не понравился, кому-то не понравилось, что кошка поправилась…
Конечно, условия отеля неидеальны и подходят только для временного содержания. Но что касается более удобной услуги, то пусть кто-то попробует ее создать, а мы посмотрим.
Альтернатива отелям — домашние передержки, куда принимают без договора, и людям приходится идти на риск от безвыходности. Люди, занимающиеся домашней передержкой, в сезон, как правило, указывают стоимость аналогичную гостиницам и набирают до 10 животных в одну комнату. Желание заработать превалирует над здравым смыслом. Случается, что питомца просят забрать раньше, так как он «мешает» остальным и проявляет агрессию.
Приведу пример: 29 декабря в 22 часа к нам обратился мужчина с просьбой забрать его кота за любые деньги из такой передержки. Он только уехал с семьей за границу и ему сообщили, что его абиссинец (порода Абиссинская кошка) проявляет агрессию к остальным семи (!) котам. Мужчина должен был забрать кота или утром его бы выставили на улицу. По счастливой случайности, у нас оказалось свободное место.
Открытие франшизы
Вскоре после открытия мы решили развивать франшизу. Идея появилась, поскольку к нам стали поступать запросы на открытие такого бизнеса. В упаковке франшизы помогла сторонняя компания. Паушальный взнос составляет 390 000 рублей, роялти — 25 000 рублей. Остальные вложения зависят от количества номеров.
Сейчас продано 2 франшизы, а заявок может быть от нескольких до нескольких десятков в неделю. Мы представлены на многих платформах по продаже франшиз, но это не основная наша цель.
Рентабельность и планы
Конечно, развивать зоогостиницу не так просто. Если не иметь достаточно компетенций в ветеринарии, то лучше не начинать. Но такой бизнес нужен, ведь спрос пока значительно превышает предложение.
Скоро у нас будет первая 1000 клиентов, и 85% возвращаются снова. Доля заполняемости зависит от сезона: в пиковые сезоны у нас нет мест, чем не могут похвастаться даже отели для людей. Вне сезона ниже 10% заполняемость не опускалась никогда. Так, в эти предновогодние праздники поступило порядка 2000 заявок, а мест всего 80. Средний чек в несезон — 6600 рублей, в сезон — свыше 10 000 при стоимости ночи от 495 до 995 рублей.
Рентабельность бизнеса составляет 32%.
Организационные вопросы, подбор персонала, открытие новых отелей, партнеры и франшизы, контрагенты, СМИ и прочее — этим занимаюсь я.
А планы по развитию на этот год следующие:
Выход в города-миллионники в России и ближнем зарубежье.
Открытие не менее 10 объектов собственными ресурсами и по франшизе.
Развитие допуслуг — груминг, ветуслуги, продажа аксессуаров… Сейчас они приносят от 15% прибыли, но может быть, скоро станут основными.
Запуск первого многофункционального центра для собак с комплексом услуг по дрессуре, грумингу, передержке и так далее.
Du Heng looked around and did not delve into this matter.after all, Vice President Lu and the police are here now.
Last year, their son died, the girl ran away, and their family was considered extinct.The navel is known as the Divine Palace, which is the place where the vitality of the human body gathers.
No one can do it, and they will give it to you. What you are doing is a professional competition.He was very enthusiastic. After arriving at the house, Wu Shengnan was very satisfied with the house.
malicious hype. Du Heng was stunned for a moment, took the phone and slowly started to browse.But when she stood up, she suddenly stopped, and then looked at her brother and sister in law sitting opposite with an annoyed look.
Du Heng and the others in the clinic were not in a hurry, nor were the uncles and aunts outside the clinic.Everyone wants to know whether this young man dares not to give face to the master of Chinese medicine because he is mentally ill, or because he really has real abilities.
But it was a very meaningful thing after all, and Du Heng didn t dwell too much on it.Du Heng had a headache, Then how should we integrate it Concentrate and think about it.
Different, but the overall conclusion is that there is a problem with brain qi and liver qi.Joyful, even elated. After sitting down with Du Heng, he cheerfully made Kung Fu tea for Du Heng, Brother, why did you bring that mouth of yours Are you not afraid that she will have ideas She came here on her own, and what ideas could she have Just pretend, I asked you to come here today, but we are discussing the recognition ceremony for the child the day after tomorrow.
Professor Lan, I m here to see you. Although everyone has always kept in touch and chatted in the group from time to time to discuss the patient s condition and the progress of the project, the relationship between them has not become unfamiliar.With the help of this uniform, she s really tall and graceful.
Why did Jin Juan resign And why was Du Heng not surprised at all In an instant, Qiu Pingzhen s back became wet.Even if it was surgery, I would be happier than now.
It can never be so busy and crowded. In fact, from the outside, there is a clear contrast between the brand new, integrated building of the Provincial Maternity and Children s Building and the dilapidated old building of the Municipal Maternity and Children s Building, not to mention the inside of the building.
After saying that, he pushed the prescription to Li Shuxun, and he stood up immediately, This In the prescription, I also used Shoutaiyin and Qingmo Wan, which can nourish the kidneys, nourish essence, strengthen the Chongren and strengthen the fetus.Looking up, there are many top three hospitals. Which hospital is not as good as these ones The hospital is strong, but the patients are not even interested in taking a look, let alone coming.
The more income the hospital has, the better their office conditions and benefits will be.I m afraid it will be embarrassing if there are no patients.
Liao Quansheng was shocked, But he looked back at Du Heng with a look of disdain, You know nothing, country bumpkin.It would be weird to think about taking a few bites.
However, if the river goes eastward, it cannot wash away the blood of heroes.After all, you are one of your own, so you can use it with confidence.
When they saw Wu Shengnan in police uniform, they all consciously let go of their hands and started to pull on their friends.Although it was very lively here, Wang Shuqiu s mother didn t react at all.
This has a very different meaning to their cardiology department.Remainbuildsister wellendcoverpotEnjoy build Downandstare sister.
But the thing happened to happen to this childhood sweetheart, Miss Chen.I Try it. Professor Dong immediately became interested.
Group fights in the hospital, you will live longer.But he himself is too aware of his own knowledge reserves.
Or to inspire and guide the patient to fight cancer or to comfort the patient with humorous words, so that the patient can turn sadness into joy and cry into laughter.Jin Juan shook her head awkwardly, You must have admitted your mistake.
Feng Su appeared at the door of the office wearing a hospital gown and light makeup.That s a pity. Li Jianwei sighed again, What does his father do Director Wu from the Breast Surgery Department of the Second City Hospital.
The liver qi is suppressed and cannot interact with the liver.When Du Heng suddenly heard Li Jianwei s compliment, he really couldn t turn around for a moment.
He does not think that this matter can be done. He even thinks that this is Wu Shengnan s taking for granted.Du Heng laughed loudly and loudly, Then it s settled, we must do it then.
Listen, within two sentences, he started to use curse words, What does it have to do with us How can we be understanding Didn t you also say that Xiao Yuan followed you and smashed the door of your house , if both of you disagree, Xiao Yuan will be charged with picking quarrels and provoking trouble and will be locked up.
This is the checklist. Gu Ping walked up to him, handed the checklist in his hand to Du Heng, and then led the way, showing the two of them in front of him.However, the treatment methods they used were similar to those used by Shengyi.
Yu Haiting was a little surprised, Meat Fatty meat Yes, his wife brought it to him.I haven t seen her earn a penny. On the contrary, it almost made me angry to death.
Sure enough, as soon as Wu Shengnan opened his mouth, he felt numb.But this guest is not easy to be a guest. Du Heng s original plan was not to come on Saturdays and Sundays after finishing his work today.
But now the old director suddenly left. I am the only deputy director left in our department, and the level of the others is temporarily different from that of the deputy director.
Xu Pinglin sighed, Originally, the hospital s idea was to assign me one to two new deputy directors from the other two departments to supplement the strength of our department.
He doesn t learn well at a young age, but he licks his skin like a swallow.Du Heng then asked, Why do we need to replenish qi and activate blood This time, no one answered Du Heng, they all looked at him intently.
You.
Farewell, since this comrade is yours, do you know that he is sick Zhang Long suddenly laughed, Nonsense, Xiao Fan never said where he was.I have skills and I can make money. Or We have a lot of land at home, so as long as we free up our hands, we will have no problem eating and drinking.
The overall feeling is that it is dirty, not only visually, but also mentally.Du Heng glanced at the thing that fell to the ground and couldn t help but swallow his saliva.
The girl was unmoved, but the look of impatience on her face became more obvious, I have told everyone that our medicine can cure high blood pressure and other cardiovascular and cerebrovascular diseases.Then he turned around and said to Du Heng, After you left just now, I asked him again, and he said that so far, he has no I have no physical discomfort.
Du Heng was really shocked by the news, it was so unexpected.Now everyone gathered around the people who were lining up at the door of Clinic 2, asking what had just happened.
With the publication of the Jinzhou Evening News, Du Heng became popular, and their Zisu Hall also became popular.Xu After hearing this, Ping Lin admired Li Jianwei very much.
Originally, Teacher Zhao meant to let Sister Zhang rest for a while and observe, and when it was almost dawn, they went home.He no longer even had the energy to pick at the dead skin on his left hand.
In this situation, Du Heng couldn t ask directly. He could only wait for the police station s investigation.So your body sweats spontaneously, and the yang qi leaks out with sweat.
Seeing Dong Yuezhang s painful appearance, Du Heng became playful and said, Old Dong, I It s all so clear, why don t you prescribe some medicine for yourself now Dong Yuezhang covered his mouth and glanced at the joking Du Heng, and said angrily, Brother, you are great, you are the most powerful, you give me Let me prescribe medicine.
We will cooperate with you throughout the process. Du Heng did not speak in a hurry, but paused.It is easy to cultivate family ties and there is no need to worry about other troubles.
The symptoms she said are nothing, but I see her His face is a little yellow, and his eyeballs are a little yellow.Du Heng and the others saw Zhao Xinfang walking away, and they also turned around and left the warehouse.
After serving as a conscript for three years, he raised pigs for three years.After introducing each other, Wang Shuqiu said to Du Heng, It s all your fault.
It s fine now, the problem is solved, but Du Heng will definitely not appreciate this kindness.But when he thought about a lunatic who had received a psychiatric evaluation, and when he thought about Zhao Xinyuan s previous actions, Du Heng couldn t help but feel a chill running down his spine.
College entrance examination These days go by so fast.Seeing Du Heng s car parked at the entrance of the village committee, he grabbed his wife and couldn t wait to find it.
He could only wait until Yang Yuansheng took the medicine and see the effect.It would be better to ask Du Heng for his opinion later when he sees a doctor.
Send to the hospital quickly. Dong Yuezhang also frowned.At the same time, Du Heng also joined the ranks of those making complaints.
Luo Yuheng said.This rhetoric made both sides fall, Xu Qi an said in a low voice, It s just a deal Luo Yuheng gave him a slight look.Every time she took a step, there was an interval of nearly ten seconds, giving people the feeling of difficulty.
Fomen, fishing Xu Qi an was not flustered by the sudden change, after a short moment of astonishment, he immediately came to his senses, turned upside down the mirror of the broken book, and pulled the back of the mirror.Yongzhou City has a population of hundreds of thousands.
Asking Li Lingsu and Gongsun s family to help find Buddhist monks is because he wants to take more initiative, not the core of the plan.As for Heng Yin and Mu Nanzhi, the former was wrapped in a cloak, while the latter was wearing a veiled hat.
Hearing this, everyone present, as well as Xu Qi an outside, held their breath almost at the same time, waiting for the answer.The second senior brother said, Where are you Are you asking where he is It s because the distance is too far away, and Faluo s signal is not good.
In an instant, it turned into a 60 meter high pagoda.He turned around and blew out the candle, kicked off his boots, and was about to go to bed, with a pair of small hands on his chest, accompanied by Luo Yuheng s low voice No This voice is so complicated, mixed with timidity, apprehension, and desire to refuse Xio was reluctant, and a little pleading.
When the cold wind blows, the cloaks are close to the body, and the outlines are judged.He has quite a wealth of experience in criminal investigation, as well as knowledge of criminal psychology, and his analysis of problems is far more precise and sensitive than smart people in this era.
Wear the bracelet back In an instant, Luo Yuheng breathed a sigh of relief, and Mu Nanzhi said angrily, Then let her go.The old monk remained silent and clasped his hands together, but the next moment, the dark golden light beam came Breaking through the barrier, shine on Xu Qi an s dantian.
Wang s family are going to get engaged, and some etiquette is needed between the two families.However, it may not be a good thing for him.Only after experiencing this setback and overcoming it can he go higher and further.
With the sudden tightness of the little feet, the back of the feet bent like a bow, and all the struggles of Luo Yuheng disappeared.At this moment, Li Lingsu s heart was clear and clear, without any distracting thoughts, and he couldn t help but want to put his hands together.
If you can t fight, you can still run.But facing Liuli Bodhisattva, a first rank master who is good at speed and control, you can t even escape.Xu Qi an laughed.This is the fear personality, which is different from the angry personality.
When a person is hungry, he will see delicious food in his dreams.Xu Qi an took two steps back in shock at his sudden accusation.
Chu Yuanzhen, Li Miaozhen and Heng Yuan At first, the three of them thought it was quite normal, and Xu Qi an s walking in the rivers and lakes was mainly secretive, but listening to it, the three owners of the ground book fragments looked at each other, and then fell silent.The death of the national teacher has become serious again.
I delayed the time before I killed Yuan Jing.But because of this, she was affected by the evil of the Dizong s corruption and could no longer suppress it.Xu Lingyue is too weak.A soft spoken doormat, Xu Lingyin is not very smart, just a stupid girl.
He seemed to know, but he didn t want to say it in front of me, that s right, the Buddhism and the Witch God Sect had colluded to undo Nalan Tianlu s seal.Okay.The Son of Tianzong glanced at Wenren Qianrou, and said in a deep voice No problem, it s my duty.
Ta Ling shook his head If you are above the fourth rank, you can t enter this tower.Therefore, as long as you meet Chai Xian and ask him if he knows his life experience, you can basically determine the murderer of Chai Jianyuan.
Just wait for the crown prince to ascend the throne.Now that he is dual cultivation with Luo Yuheng, he sees the hope of improving his cultivation level.
After eating breakfast, Dong Xiaolonggong and his party Going to the street, showing off and ostentatiously, has no name change with Shangzheng, this Zhengzheng is walking in a short distance, and he will not expect to take a big sedan chair.The index finger was lifted suddenly, pointing to Xu Qi an s lower abdomen, and a dark golden light beam shot out.
The flood head at the junction of the spear head and the gun shaft burst out with a dazzling black light, and then came alive and automatically separated from the gun body.The men rushed into the courtyard, carrying feces and water all over their bodies, and rushed to Zhou Dongfang Wanhuo, as well as several guards.
In the faint light of the fire, the female corpse is lying on the ground.Although the relationship between Li Daochang and the eldest lady is extraordinary, it is just a personal relationship, what does it have to do with me If the spirit beast is lost, he will be punished by the headquarters.
In fact, after double cultivation with Luo Yuheng, he finally fulfilled the needs of the Qijue Gu.Big tears rolled out of the little fox s eyes I want to go back and tell my mother that you bullied me, my waist hurts so much, beep, hiccup She has never been bullied in such a big way.
After searching around, they finally found a passable inn with vacancies.Li Lingsu was also curious, but she didn t dare to be so rude.
The sun was shining today, and Xu Qi an was in a good mood.But what kind of posture to jump, I can still decide.
Oh, so her Zong Zhou has few desires, so she bullies the famous sect even more, and is lazy to do it.Jing Yuan was golden all over, like a sculpture made of gold.
In the cellar, Xu Qi an felt as if he had returned home, enduring the pungent smell, feeling pain and joy.
After all, the love we have for each other is more from the heart.The two sisters are cold and charming.At first glance, it seems that the younger sister, Dongfang Wanqing, is more domineering and proactive.
for the fight baby , was wounded by a monk from Sanhua Temple.Write, and stay in the house while we re out on the street.
Well, with the current strength of the Seven Absolute Gu, I have almost no opponents below the fourth rank.Li Lingsu s face turned pale I stay If a Buddhist monk recognizes me, he will save me on the spot.
Comfortable, comfortable Shenshu laughed wildly, and the shaking pagoda trembled violently.Xu Qi an eagerly transmitted the sound.Fomen Jin What was the conflict between you and Buddhism just now Is it dragon spirit Luo Yuheng asked.
Compared with those barbarians and Yaozu, the barbarians in southern Xinjiang More credibility.Then there was an eternal silence.It should be all right, the conch given by the supervisor is not good, the signal is so bad, he complained, walked into the cabinet, and took out a clean bedding.
Jia Luoshu didn t want to push it away, but couldn t help but want to push it away.but seeing the Lord After the victory was declared on the battlefield, the two Tianzong Yangshen immediately slowed down after the people left the building.
The concierge took a horrified look at the big man, and said in a trembling voice, Master, wait a moment, master.Xu Yuanshuang s expression suddenly became complicated.
This double cultivation was forced by the situation, and they were half pushed and half done.You.Teacher, I m Rong er.Nalan Tianlu was silent for a moment, and said as if sleepwalking So.
Li Lingsu was also curious, but she didn t dare to be so rude.He used himself as a dragon energy searcher.After an afternoon, he did not find the dragon energy host.
Seeing that the Duan King Kong was getting closer and closer, Xu Qi an finally saw the Pagoda of the Buddha, which had returned to its original shape and turned into a huge tower, deeply sunk into the ridge of the field.Fortunately, at this time, Luo Yuheng was suffering from the fire of karma and couldn t use his cultivation base, otherwise Xu Qi an would have been sent eight hundred miles away by a meteor sword.
Xu Qi an said.Li Lingsu waited for a while, but didn t wait for the follow up content, frowned and said So I sentenced her to death with a reprieve Xu Qi an said Your little concubine will not die for the time being.The Rider No, it might be an ascetic.There is a high probability that it is an ascetic.
No wonder the Buddhist monks have such a hard waist.I can t laugh when I m idle.Li Miaozhen s indifferent gesture.
Bingyi Yuanjun landed in the small courtyard deep in the Lingbao Temple.This cause and effect comes from the concept of Mahayana Buddhism.
The tower itself is already the top magic weapon.Duan King Kong immediately made the most correct decision, twisted his waist and swung his arms, and threw the pagoda into the distance with force.Brother Li, from now on I will be responsible for serving tea and water to Senior Xu, and you will be responsible for washing and cooking for Senior Xu.
The green mountains will not change and the green waters will flow forever.Here, Xing er and Chai Xian s statement is a bit different.
Chai Jianyuan was turned into an iron corpse.If he wanted to dissect it, he needed a peerless weapon like a Taiping knife to cut open the flesh accurately and sharply.When I was in Pingzhou before, didn t I tell you in your dream Li Lingsu murmured in his heart, and said with a smile Lonely and not emotional, if you forget it.
Miss Ziyuan, who was terrified, felt her chest pounding, her face turned pale suddenly, she spit out a mouthful of blood, she limply lay on the table, not knowing whether she was alive or dead.Although the task entrusted to you by the city lord and the national teacher is to gather all the dragon energy, heh, Qianlong City lacks top combat power.
People in the rivers and lakes responded again Bad donkey, shameless.
