Задача любого отеля привлечь как можно больше клиентов. Большинство отелей в качестве привлечения стараются дать как можно больше выгоды клиенту, повысить его лояльность, как правило все маркетинговые инструменты требуют финансовых вложений и отражаются на стоимости номера. Как привлечь больше клиентов без потери маржинальности и строительства нового бассейна?
Кросс маркетинг ‒ это вид сотрудничества, когда 2 компании на взаимовыгодных условиях помогают друг другу в развитии.
Так какие же компании могут помочь привлечь больше клиентов в отели? Что бы ответить на этот вопрос, надо проанализировать вашу клиентскую базу. Кто ваши клиенты, чем увлекаются, есть ли у них животные?
Сегодня мы познакомим с таким видом бизнеса как гостиницы для животных. В мире давно уже является обыденностью, во время отъезда или командировки оставлять своего питомца в профессиональной гостинице для животных. Давно не только люди пользуются услугами отелей. В каждой третьей семье есть домашние питомцы по данным statista.com
Это член семьи, на которого также готовы тратить часть семейного бюджета. Большинство владельцев питомцев с удовольствием путешествуют с собаками и кошками и опасаются их кому-то доверять.
Отношение сравнимо к своим детям, питомец очень часто это первый или второй «ребенок» в семье. В России такой вид бизнеса только зарождается и в ближайшие несколько лет выйдет на уровень Евросоюза.
Так вот вернемся к вашим клиентам и подумаем какая может быть у них потребность. И как гостиницы для животных могут помочь привлечь больше клиентов именно к вам в отель.
Представьте сотрудника компании, который постоянно находится в командировках и при этом у него есть животное, каждый раз его надо куда то пристраивать, к друзьям, знакомым, соседям. Надо тратить время его отвезти-привезти, упрашивать и искать варианты куда в этот раз поедет его любимец.
По статистике, ваш клиент сначала покупает билет и бронирует номер в вашем отеле, и только после этого начинает искать место для своего животного, так как на большинстве сайтов отелей указано черным по белому «Размещение с животными НЕ ДОПУСКАЕТСЯ».
Предложите ему в качестве дополнительной услуги, оставить своего питомца в гостинице, да еще и со скидкой от вашего отеля. Клиент в 90% согласится, да еще добавит плюсик к сервису вашего отеля.
Сотрудники гостиницы для животных приедут домой к вашему клиенту или в ваш отель, если клиент приехал к вам с питомцем, заберут и доставят животное в указанное время.
А если вы сможете организовать оплату такого сервиса через ваш отель, это будет дополнительным плюсом и удобством для клиента.
Второй тип клиентов, те кто хочет путешествовать со своим питомцем. Большинство гостиниц не принимают животных. Но вы можете посоветовать отель для кошки или собаки в своем городе. Сотрудники так же приедут и заберут в аэропорту или в вашем отеле питомца. Доставят по запросу хозяина туда, куда потребуется.
Важно при таком сотрудничестве правильно выбрать гостиницу для животных, она должна отвечать всем необходимым требованиям безопасности и качеству сервиса.
Иметь достаточно филиалов по всей России, предоставлять услугу зоотакси, видеонаблюдения за питомцем 24/7, высокий уровень сервиса, а также готовность сотрудничать на различных условиях. Обратите свое внимание на сеть отелей для животных BookingCat.
Гостиницы этой сети на данный момент присутствуют во многих крупных городах от Москвы до Южно-Сахалинска и их география не перестает расти.
В сентябре сеть открывает 17-й отель в г. Хельсинки. Услуга оказалась настолько востребованной, что быстро вышла за рубеж.
Часто в BookingCat обращаются с запросом зоотакси на вокзал, аэропорт или непосредственно в отель в центре Москвы для кратковременной передержки их питомца в связи с отказом размещения в отеле.
Люди в данном случае или стараются выбирать отели с допустимыми параметрами, или самостоятельно решать проблему. Особенную сложность клиент испытывает при краткосрочном пребываний в городе 1-2 дня (пересадка перед продолжением путешествия). Имея проверенного партнера в сфере оказания этой услуги можно безотказно повысить лояльность и привлечь больше клиентов.
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Although Du Heng must be a professional person and would not ignore this child, this person was completely offended.Hey, if I had listened to the old guy at that time, I should have found out long ago.
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This is a symptom of not knowing how to use medicine.But now this mother in law is not only invisible but also uncoordinatedly thin.
He stretched out his hand to move the body, and saw that the sheets under the child were covered with dark yellow powder.Anyone who doesn t want to see it, go out. What s the chattering like He could hear the conversation between the three of them, so Du Heng, who was only three steps away from him, must also be able to hear it clearly.
How much do you want to give me Suitable Du Heng smiled and said, That s what I said.Knowing that his actions at this time were inappropriate, he quickly stood up.
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This is the first time I ve heard of this yinhuo. Lan Changhua remained calm and said directly, Can Dr.You have been delayed for a long time. Go home immediately and discuss with your husband to go to the hospital for a checkup.
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