Задача любого отеля привлечь как можно больше клиентов. Большинство отелей в качестве привлечения стараются дать как можно больше выгоды клиенту, повысить его лояльность, как правило все маркетинговые инструменты требуют финансовых вложений и отражаются на стоимости номера. Как привлечь больше клиентов без потери маржинальности и строительства нового бассейна?
Кросс маркетинг ‒ это вид сотрудничества, когда 2 компании на взаимовыгодных условиях помогают друг другу в развитии.
Так какие же компании могут помочь привлечь больше клиентов в отели? Что бы ответить на этот вопрос, надо проанализировать вашу клиентскую базу. Кто ваши клиенты, чем увлекаются, есть ли у них животные?
Сегодня мы познакомим с таким видом бизнеса как гостиницы для животных. В мире давно уже является обыденностью, во время отъезда или командировки оставлять своего питомца в профессиональной гостинице для животных. Давно не только люди пользуются услугами отелей. В каждой третьей семье есть домашние питомцы по данным statista.com
Это член семьи, на которого также готовы тратить часть семейного бюджета. Большинство владельцев питомцев с удовольствием путешествуют с собаками и кошками и опасаются их кому-то доверять.
Отношение сравнимо к своим детям, питомец очень часто это первый или второй «ребенок» в семье. В России такой вид бизнеса только зарождается и в ближайшие несколько лет выйдет на уровень Евросоюза.
Так вот вернемся к вашим клиентам и подумаем какая может быть у них потребность. И как гостиницы для животных могут помочь привлечь больше клиентов именно к вам в отель.
Представьте сотрудника компании, который постоянно находится в командировках и при этом у него есть животное, каждый раз его надо куда то пристраивать, к друзьям, знакомым, соседям. Надо тратить время его отвезти-привезти, упрашивать и искать варианты куда в этот раз поедет его любимец.
По статистике, ваш клиент сначала покупает билет и бронирует номер в вашем отеле, и только после этого начинает искать место для своего животного, так как на большинстве сайтов отелей указано черным по белому «Размещение с животными НЕ ДОПУСКАЕТСЯ».
Предложите ему в качестве дополнительной услуги, оставить своего питомца в гостинице, да еще и со скидкой от вашего отеля. Клиент в 90% согласится, да еще добавит плюсик к сервису вашего отеля.
Сотрудники гостиницы для животных приедут домой к вашему клиенту или в ваш отель, если клиент приехал к вам с питомцем, заберут и доставят животное в указанное время.
А если вы сможете организовать оплату такого сервиса через ваш отель, это будет дополнительным плюсом и удобством для клиента.
Второй тип клиентов, те кто хочет путешествовать со своим питомцем. Большинство гостиниц не принимают животных. Но вы можете посоветовать отель для кошки или собаки в своем городе. Сотрудники так же приедут и заберут в аэропорту или в вашем отеле питомца. Доставят по запросу хозяина туда, куда потребуется.
Важно при таком сотрудничестве правильно выбрать гостиницу для животных, она должна отвечать всем необходимым требованиям безопасности и качеству сервиса.
Иметь достаточно филиалов по всей России, предоставлять услугу зоотакси, видеонаблюдения за питомцем 24/7, высокий уровень сервиса, а также готовность сотрудничать на различных условиях. Обратите свое внимание на сеть отелей для животных BookingCat.
Гостиницы этой сети на данный момент присутствуют во многих крупных городах от Москвы до Южно-Сахалинска и их география не перестает расти.
В сентябре сеть открывает 17-й отель в г. Хельсинки. Услуга оказалась настолько востребованной, что быстро вышла за рубеж.
Часто в BookingCat обращаются с запросом зоотакси на вокзал, аэропорт или непосредственно в отель в центре Москвы для кратковременной передержки их питомца в связи с отказом размещения в отеле.
Люди в данном случае или стараются выбирать отели с допустимыми параметрами, или самостоятельно решать проблему. Особенную сложность клиент испытывает при краткосрочном пребываний в городе 1-2 дня (пересадка перед продолжением путешествия). Имея проверенного партнера в сфере оказания этой услуги можно безотказно повысить лояльность и привлечь больше клиентов.
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He pursed the corners of his mouth somewhat helplessly, and reached out to hold Master s arm to prevent her from making a move.Because when she just woke up, there was still water in her eyes, as bright as a clear spring.
At that time, the cave also collapsed in an instant.In this way, his decision suddenly collapsed completely in his heart, and he could not let them down.
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As he said, he also put down the wooden hairpin in his hand.She s afraid that she won t have enough money when the ready made clothes are combined.
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The next moment, the two elders opposite her saw her pull away and go behind them.Besides, Master will definitely comfort her when he wakes up.
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These two are the people who will compete for hairpins this year, the final duel.Because the condensed vines were crushed directly by the visitor, he was forced to vomit a mouthful of blood under the unexpected spiritual power shock, and his whole body also fell down.
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It s also thanks to your teaching, otherwise my brother might have failed to gather spirits.People who are talking about this must have seen her face as a guest of her before, and most of them are praising her for her excellent poems and songs.
Gu Shuhuai took back the knife that he threw out earlier, and there was another group of disciples retreating in a panic along the way, and there were a few more splashes of water for a while.Her whole body is like a scale, one side is kind and the other is malicious.
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After speaking, he looked forward to the answer from the people behind him.The officials were ordered to investigate the Sangbo case, after many investigations, they found that this case was actually related to King Yu.
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It turned out that Song Buzheng was the culprit who colluded with the Witch God Sect and delivered military supplies to the bandits Prefect look I was sluggish, and didn t digest this shocking news for a long time.Woman, I want a woman he yelled at the male companion who threw himself on him, hugging him tightly, doing monotonous movements frantically.
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Why are you so proficient The black cat shook his head.No matter day or night, no one is allowed to leave or enter the station without the approval of the governor.
Go, I heard that the Jiaofangsi woman in Yuzhou is very good at serving people.2 stared at the written message in the small jade mirror, and was silent for a long time How did you know it, and from what channel Well, I m not trying to test you, but I want to know the authenticity of the news.
Yang Chuannan s expression paused, and he nodded slightly, Understood.This kid is really interesting, he knows alchemy, he speaks nicely, and the noodles he cooks are delicious.
Then Yang Chuannan should be damned.Even if he wasn t the mastermind behind the scenes, the crime of dereliction of duty would still allow him to be sent into exile.Of course the almanac doesn t have any special meaning, but the year does, such as the date of birth, the day of the wedding, etc.
