Задача любого отеля привлечь как можно больше клиентов. Большинство отелей в качестве привлечения стараются дать как можно больше выгоды клиенту, повысить его лояльность, как правило все маркетинговые инструменты требуют финансовых вложений и отражаются на стоимости номера. Как привлечь больше клиентов без потери маржинальности и строительства нового бассейна?
Кросс маркетинг ‒ это вид сотрудничества, когда 2 компании на взаимовыгодных условиях помогают друг другу в развитии.
Так какие же компании могут помочь привлечь больше клиентов в отели? Что бы ответить на этот вопрос, надо проанализировать вашу клиентскую базу. Кто ваши клиенты, чем увлекаются, есть ли у них животные?
Сегодня мы познакомим с таким видом бизнеса как гостиницы для животных. В мире давно уже является обыденностью, во время отъезда или командировки оставлять своего питомца в профессиональной гостинице для животных. Давно не только люди пользуются услугами отелей. В каждой третьей семье есть домашние питомцы по данным statista.com
Это член семьи, на которого также готовы тратить часть семейного бюджета. Большинство владельцев питомцев с удовольствием путешествуют с собаками и кошками и опасаются их кому-то доверять.
Отношение сравнимо к своим детям, питомец очень часто это первый или второй «ребенок» в семье. В России такой вид бизнеса только зарождается и в ближайшие несколько лет выйдет на уровень Евросоюза.
Так вот вернемся к вашим клиентам и подумаем какая может быть у них потребность. И как гостиницы для животных могут помочь привлечь больше клиентов именно к вам в отель.
Представьте сотрудника компании, который постоянно находится в командировках и при этом у него есть животное, каждый раз его надо куда то пристраивать, к друзьям, знакомым, соседям. Надо тратить время его отвезти-привезти, упрашивать и искать варианты куда в этот раз поедет его любимец.
По статистике, ваш клиент сначала покупает билет и бронирует номер в вашем отеле, и только после этого начинает искать место для своего животного, так как на большинстве сайтов отелей указано черным по белому «Размещение с животными НЕ ДОПУСКАЕТСЯ».
Предложите ему в качестве дополнительной услуги, оставить своего питомца в гостинице, да еще и со скидкой от вашего отеля. Клиент в 90% согласится, да еще добавит плюсик к сервису вашего отеля.
Сотрудники гостиницы для животных приедут домой к вашему клиенту или в ваш отель, если клиент приехал к вам с питомцем, заберут и доставят животное в указанное время.
А если вы сможете организовать оплату такого сервиса через ваш отель, это будет дополнительным плюсом и удобством для клиента.
Второй тип клиентов, те кто хочет путешествовать со своим питомцем. Большинство гостиниц не принимают животных. Но вы можете посоветовать отель для кошки или собаки в своем городе. Сотрудники так же приедут и заберут в аэропорту или в вашем отеле питомца. Доставят по запросу хозяина туда, куда потребуется.
Важно при таком сотрудничестве правильно выбрать гостиницу для животных, она должна отвечать всем необходимым требованиям безопасности и качеству сервиса.
Иметь достаточно филиалов по всей России, предоставлять услугу зоотакси, видеонаблюдения за питомцем 24/7, высокий уровень сервиса, а также готовность сотрудничать на различных условиях. Обратите свое внимание на сеть отелей для животных BookingCat.
Гостиницы этой сети на данный момент присутствуют во многих крупных городах от Москвы до Южно-Сахалинска и их география не перестает расти.
В сентябре сеть открывает 17-й отель в г. Хельсинки. Услуга оказалась настолько востребованной, что быстро вышла за рубеж.
Часто в BookingCat обращаются с запросом зоотакси на вокзал, аэропорт или непосредственно в отель в центре Москвы для кратковременной передержки их питомца в связи с отказом размещения в отеле.
Люди в данном случае или стараются выбирать отели с допустимыми параметрами, или самостоятельно решать проблему. Особенную сложность клиент испытывает при краткосрочном пребываний в городе 1-2 дня (пересадка перед продолжением путешествия). Имея проверенного партнера в сфере оказания этой услуги можно безотказно повысить лояльность и привлечь больше клиентов.
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President Yang sniffs the fragrance of the flower and enjoys it.Hearing this, everyone present, as well as Xu Qi an outside, held their breath almost at the same time, waiting for the answer.
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Damn Xu Qian, not only is he having an affair with Luo Yuheng, but even Princess Zhenbei is also his woman.The patrol team has a total of sixty people, and ten people form a team, holding torches, patrolling all over the town at night.
When in doubt, she likes to sit cross legged on the pool deep in Lingbao Temple, or just take a bath.Although the force was not strong, it was powerful.
Before leaving, she glanced at Du Heng and Du Jiang.It was not until you were in your thirties that you could start practicing Chinese medicine.
This guy called and said he would come right away, but he was still nowhere to be seen, and he didn t know what he was doing.Just one Sanxiao Drink is enough. Auntie, I m telling you the truth.
He wanted to learn from it and learn from it. But when he saw that Du Heng was so young, he began to become suspicious.Otherwise, why would they be free They really think they are good people.
There is a saying that may be right. Men Burning Calories, Not Cash: How 6 American Students Used Exercise to Lose Belly Fat s happiness is very simple and can be found anytime and anywhere, because they will remain young until they die.Complaints aside, Du Heng still carefully read the diagnosis and treatment process on the computer.
Is there something wrong with my diagnosis Du Heng smiled, Wait a minute, I ll let Wu Buwei take a look.He said he would personally send it to the National Health Commission and he would definitely help you get this spot.
Look at what time it is. It s almost 11 o clock when I come out after watching the movie.Let s talk now, what happened Fan Yuxiang hesitated.
The evaluation of a health center actually We invited Deputy Director Xu Pinglin from the Department of Gastroenterology and the First Department of the Province.Once you resign and leave the health center system, these convenient conditions will disappear.
This is something your leader should think about. Du Heng looked at Wang Lili and felt like he had a headache.Zhang Jinlian felt like her teeth were about to be broken.
Even if you ask, it is because it focuses on Western medicine research and is used for placenta stem cell research, and has little to do with your traditional Chinese medicine.There s nothing left to do. Mi Wu was stunned for a moment, she didn t expect Wang Shuqiu to say such straightforward words.
Jin Zan s wife rolled her eyes at that time. Jin Zan ignored his wife Phoenix Male Enhancement Products: Comprehensive Review and said to Du Heng, Okay, brother, I won t bother you anymore.It s so insidious Du Heng cursed directly. No wonder he was transferred to the third hospital for no reason.
Wang Shuqiu, No, I was lazy after school and went shopping with my sister, otherwise I would have finished correcting it long ago.I can snatch you back from the hands of Lord Yama, but are you still afraid that I can t cure your illness Don t lie to me.
Regardless of just one sentence, if you don t respond well, it will take a matter of minutes to kill Du Heng.As for the clinic s treatment cases and treatment processes, he couldn t find them.
Du Heng shook his head, How can that be done You are my eldest brother, and I am better than you.If I used a little force, it would tear my mouth and hurt.
He turned green, so I forced him to come to the health center to see Uncle Li for you to take a look.But this does not affect everyone s ability to eat melon.
Can you remember this after you know it When you go back in the evening, look for it directly on your phone.There is heating in the house, and you have to cover yourself with a quilt, so your child won t be cold.
It s impossible to even think about it, not to mention that it means praise.
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The man shook his head, It s not a little spider, it s a spider as big as a finger egg.Du Heng thought for a moment and then said, After you go back, your diet needs to change.
Say it, I must say it. Wu Shengnan glared He looked straight at Du Heng, as if he would not give up until he spoke.You know bone setting. Yes, the first difficulty is that the bones are wrapped by muscle fascia.
As long as you can take action, it won t be a matter of minutes to kill this little brat.It was getting late. When it was time for the lunch break, Zhang Dewen invited Du Heng to have a meal with a leader from the Traditional Chinese Medicine Department and the hospital.
The young mother herself came here for Du Heng, but when she heard Du Heng s name, she lost her excitement and just shook her head lightly, No, we don t have money, we can t cure him.What can you do My senior student who is studying for a Ph.
Not all units I want to cooperate with, and your Second Affiliated Hospital of Jin University is not within the scope of my cooperation.It s not the fault of Du Jun s family. His wife ran away.
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Said, There will be a chance. What is the chance And what kind of health do you mean Another question that made everyone shut up.When Director He heard Director He s answer, Director Jia was even more happy, Director He, can I be discharged from the hospital According to your test results, it s okay for you to be discharged from the hospital.
This is a blessing for me as a Chinese medicine practitioner and a blessing for his patients.Compared with other competitors, he has no advantage at all except being familiar with the situation in the health center.
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Two or three times, there was no pull. At this time, Du Ping and others also realized that something was wrong with Du Jun s mother, and quickly stepped forward to help Du Jun.
