Задача любого отеля привлечь как можно больше клиентов. Большинство отелей в качестве привлечения стараются дать как можно больше выгоды клиенту, повысить его лояльность, как правило все маркетинговые инструменты требуют финансовых вложений и отражаются на стоимости номера. Как привлечь больше клиентов без потери маржинальности и строительства нового бассейна?
Кросс маркетинг ‒ это вид сотрудничества, когда 2 компании на взаимовыгодных условиях помогают друг другу в развитии.
Так какие же компании могут помочь привлечь больше клиентов в отели? Что бы ответить на этот вопрос, надо проанализировать вашу клиентскую базу. Кто ваши клиенты, чем увлекаются, есть ли у них животные?
Сегодня мы познакомим с таким видом бизнеса как гостиницы для животных. В мире давно уже является обыденностью, во время отъезда или командировки оставлять своего питомца в профессиональной гостинице для животных. Давно не только люди пользуются услугами отелей. В каждой третьей семье есть домашние питомцы по данным statista.com
Это член семьи, на которого также готовы тратить часть семейного бюджета. Большинство владельцев питомцев с удовольствием путешествуют с собаками и кошками и опасаются их кому-то доверять.
Отношение сравнимо к своим детям, питомец очень часто это первый или второй «ребенок» в семье. В России такой вид бизнеса только зарождается и в ближайшие несколько лет выйдет на уровень Евросоюза.
Так вот вернемся к вашим клиентам и подумаем какая может быть у них потребность. И как гостиницы для животных могут помочь привлечь больше клиентов именно к вам в отель.
Представьте сотрудника компании, который постоянно находится в командировках и при этом у него есть животное, каждый раз его надо куда то пристраивать, к друзьям, знакомым, соседям. Надо тратить время его отвезти-привезти, упрашивать и искать варианты куда в этот раз поедет его любимец.
По статистике, ваш клиент сначала покупает билет и бронирует номер в вашем отеле, и только после этого начинает искать место для своего животного, так как на большинстве сайтов отелей указано черным по белому «Размещение с животными НЕ ДОПУСКАЕТСЯ».
Предложите ему в качестве дополнительной услуги, оставить своего питомца в гостинице, да еще и со скидкой от вашего отеля. Клиент в 90% согласится, да еще добавит плюсик к сервису вашего отеля.
Сотрудники гостиницы для животных приедут домой к вашему клиенту или в ваш отель, если клиент приехал к вам с питомцем, заберут и доставят животное в указанное время.
А если вы сможете организовать оплату такого сервиса через ваш отель, это будет дополнительным плюсом и удобством для клиента.
Второй тип клиентов, те кто хочет путешествовать со своим питомцем. Большинство гостиниц не принимают животных. Но вы можете посоветовать отель для кошки или собаки в своем городе. Сотрудники так же приедут и заберут в аэропорту или в вашем отеле питомца. Доставят по запросу хозяина туда, куда потребуется.
Важно при таком сотрудничестве правильно выбрать гостиницу для животных, она должна отвечать всем необходимым требованиям безопасности и качеству сервиса.
Иметь достаточно филиалов по всей России, предоставлять услугу зоотакси, видеонаблюдения за питомцем 24/7, высокий уровень сервиса, а также готовность сотрудничать на различных условиях. Обратите свое внимание на сеть отелей для животных BookingCat.
Гостиницы этой сети на данный момент присутствуют во многих крупных городах от Москвы до Южно-Сахалинска и их география не перестает расти.
В сентябре сеть открывает 17-й отель в г. Хельсинки. Услуга оказалась настолько востребованной, что быстро вышла за рубеж.
Часто в BookingCat обращаются с запросом зоотакси на вокзал, аэропорт или непосредственно в отель в центре Москвы для кратковременной передержки их питомца в связи с отказом размещения в отеле.
Люди в данном случае или стараются выбирать отели с допустимыми параметрами, или самостоятельно решать проблему. Особенную сложность клиент испытывает при краткосрочном пребываний в городе 1-2 дня (пересадка перед продолжением путешествия). Имея проверенного партнера в сфере оказания этой услуги можно безотказно повысить лояльность и привлечь больше клиентов.
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Take out everything you have on you and put it on the ground.Du Jun, who had just gone out, didn t seem to care about what happened in the bedroom at all.
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Brother, I must listen to you. Let s talk about business first.But when he glanced to the side, his heart thumped again, and he lamented, It s even worse.
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It just corresponds to Captain Zhang s situation. Listening to Du Heng s talk, and seeing Du Heng s confident and slow look, Captain Tao coughed softly.These people regularly had experts from the health care team help check their bodies, and it was not his turn to ask questions.
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Musk is a medicinal herb that has a great effect on the central nervous system.This is equivalent to an invitation. Is it appropriate for you to be so picky about your words Isn t the respect given by the dean enough Zhang Yongjun stared directly at He recognized the speaker and asked in a cold voice, Okay, how are you going to invite him Are you going to make him a deputy director, a deputy dean, or a dean Some people who wanted to speak were immediately stopped.
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What are you doing, shut up. With a scolding, the two people who were arguing did stop, but only for two seconds, and then they all turned towards Qiu Pingzhen.It governs the five body muscles, pulse, meat, skin, and bones, and opens up the five senses, eyes, tongue, mouth, nose, and ears.
Since Jin Juan is the initiator, if she is allowed to appear in the interview in person tomorrow, it will be clarified Will the effect be better Qiu Pingzhen s eyes suddenly lit up, I always thought that we would handle this matter ourselves, but I missed Dr.Especially if you have been married for many years, but you have never been able to successfully preserve the pregnancy, your mood has been tense to an extreme.
So you used to be able to slide a tire at about ten weeks, but now it has developed to the point where you will slide a tire in a month.
Don t worry, how can you just find a random place and lie down I m doing it for my sister and brother in law, I will definitely satisfy you.There was no crying. Even when it was time to sign, he had calmed down again.
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The final result will be death or stroke. Old man, are you willing to accept this situation Du Heng said it was so dangerous, and the old man immediately became hesitant.Du Heng ignored Du Xueting and said, There is something wrong with you.
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So who are 6 Nutritious Liquid Diet Recipes to Lose Weight and Detox you now I ll call the director and ask. Du Heng nodded, looked at the child and said, Can I see the child s condition Dean, look.The funding amounted to 300 million. And your project is now the easiest project to produce results, and it will definitely receive strong support.
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Wu Shengnan was a little discouraged and unhappy at the same time.The old man said with a serious look, Hurry up and find a seat in the back, or else wait for the person in this position.
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This is good for both of you. Du Heng paused slightly and saw that Wei Kaida s expression was slightly relaxed before continuing, While the month is young, if something is found, we can correct it in time, what do you think Amniocentesis Wei Kaida frowned, Is it safe I mean, is it safe for adults and fetuses I don t know much about this, but I heard that amniocentesis is still relatively dangerous.
And the liver is the kidney. Son, the relationship between them is the mutual growth and mutual transformation between essence and blood.How can they like these shabby city women and children So , let alone drinking soup, it is not difficult to smell something.
That way, all he has now is perseverance. Wait Qin Hu s eyes were like cold stars, and he suddenly shouted in a low voice.We just take advantage of the Children s Day holiday and my dad has time.
Doctor Du, wait, I have something to tell you. The tall assistant suddenly stopped Du Heng.But when the old lady answered Du Heng s question, there was a puzzled look on her face.
Five minutes later, there was no change. Huh It seems that the prescription is useless.I can t tell what the problem is. Then continue to look at other parts.
He had to give himself an explanation for this matter.If they can t answer, they will be reported to the department director and deputy director.
Multiple choice questions, let s see how they choose.idea. Du Heng nodded, It s indeed a little gentle. He reached out and tapped the paper twice, Except for the security guard who was fired, the others either had their bonuses deducted or were criticized indifferently.
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Gao Qin looked at the pale woman and said, Don t delay any more.This matter. Gong Daoyang nodded, Okay, let s do it at ten in the morning.
